Tools that open links in the app instead of the in-app browser
Links shared on Instagram open in its in-app browser, where viewers aren’t signed in to YouTube or Amazon. We compared six tools that open them in the app: Zetrr Opener, URLgenius, LinkTwin, OpeninApp, Linkly and U2L. Zetrr opens 42 apps, including Flipkart and Myntra, for ₹79 a month; OpeninApp is free for creators; LinkTwin opens 100-plus apps. Every fact links to its source.
Cheapest paid plan that opens apps, per month
- Zetrr Opener₹79/mo
- OpeninApp₹5,999/mo
Zetrr Opener is the lowest here: ₹71,040 a year less than the next plan, if both are paid monthly.
- URLgenius: US$0.02 a click pay-as-you-go; Creator custom plans from US$99 a month
- LinkTwin: US$19 a month (Small), or US$14 a month billed yearly
- Linkly: Open in app needs Pro: US$39 a month, or US$32 billed yearly
- U2L: US$4.49 a month list price for Pro (US$2.69 with its current coupon)
Picks by need
- Indian shopping and video links on a budgetZetrr Opener
₹79 a month opens 42 apps, including Flipkart, Myntra, Meesho, AJIO, YouTube and Amazon, with QR codes and analytics.
- Free for creatorsOpeninApp
OpeninApp is free for creators and lists Indian apps such as JioSaavn, Moj and Josh.
- The most appsLinkTwin
LinkTwin lists 100-plus apps and can add your Amazon Associate tag.
- Marketing teamsLinkly
Linkly adds custom domains, an API and Zapier, with Open in app from US$39 a month.
- Amazon attributionURLgenius
URLgenius is a verified Amazon attribution partner and charges per click.
The tools side by side
| Tool | Cheapest paid plan that opens apps, per month | Free option | Apps that open | Your own domain |
|---|---|---|---|---|
| Zetrr OpenerOur product | ₹79 a month | Free trial of every Zetrr app, no card needed | 42 apps, including YouTube, Instagram, TikTok, Spotify, Amazon (23 storefronts), Netflix and WhatsApp | No; links use zetrr.com/o/ |
| URLgenius | US$0.02 a click pay-as-you-go; Creator custom plans from US$99 a monthURLgenius pricing | First 10,000 clicks free during a qualified trialURLgenius pricing | Leading commerce and social apps; names Amazon, TikTok Shop, Walmart and TargetURLgenius for creators | One branded domain as a US$49 add-on on GrowthURLgenius pricing |
| LinkTwin | US$19 a month (Small), or US$14 a month billed yearlyLinkTwin pricing | Free plan with 10 links and 500 clicks a month; links stop redirecting at the limitLinkTwin pricing | 100+ apps, including YouTube, Amazon, Spotify, TikTok, Instagram, Walmart, eBay, Etsy and TemuLinkTwin supported apps | From the Medium plan (US$49 a month, US$36 billed yearly)LinkTwin pricing |
| OpeninApp | Business plans from ₹5,999 a monthOpeninApp business pricing | Free for life for creatorsOpeninApp FAQ | Many major apps, including Instagram, Spotify, Apple Music, Snapchat and TelegramOpeninApp FAQ | On business plans from Growth (₹27,999 a month)OpeninApp business pricing |
| Linkly | Open in app needs Pro: US$39 a month, or US$32 billed yearlyLinkly: deep links | Free plan with 100 links and 500 clicks a month, without Open in appLinkly pricing | About 20 apps detected automatically, including Amazon, YouTube, Spotify, Instagram and TikTok; others set up by handLinkly: deep links | One custom domain even on Free; 3 on ProLinkly pricing |
| U2L | US$4.49 a month list price for Pro (US$2.69 with its current coupon)U2L pricing | Free plan with 100 links; app opening for YouTube and Instagram onlyU2L pricing | 15+ apps, including Instagram, YouTube, TikTok, Spotify, Amazon and Google MapsU2L app opener | 3 custom domains on ProU2L pricing |
Each tool in brief
Zetrr Opener
Our product₹79 a monthBest for: Creators who share YouTube and shopping links from Instagram and want them to open in the app
Strengths
- Opens 42 apps, including Flipkart, Myntra, Meesho and AJIO
- App-store routing for app download links
- QR codes and click analytics
- Keeps your affiliate tag
Limits
- No custom domain: links use zetrr.com/o/
- No public API
- A free trial rather than a free plan
URLgenius
AlternativeUS$0.02 a click pay-as-you-go; Creator custom plans from US$99 a monthBest for: Amazon and marketplace sellers who want sales attribution and pay per click
urlgeni.usStrengths
- Commerce apps such as Amazon, TikTok Shop, Walmart and Target
- A verified Amazon attribution partner
- App-store or web fallback
Limits
- US$0.02 a click, or custom plans from US$99 a month
- A branded domain is a US$49 add-on
LinkTwin
AlternativeUS$19 a month (Small), or US$14 a month billed yearlyBest for: YouTube creators and Amazon affiliates who want 100+ apps at a flat price
linktw.inStrengths
- 100+ apps, including Meesho
- Adds your Amazon Associate tag
- Free plan with 10 links
Limits
- US$19 a month billed monthly
- Custom domains from US$36 a month
- Flipkart and Myntra aren’t listed
OpeninApp
Built for IndiaBusiness plans from ₹5,999 a monthBest for: Indian creators who want a free app opener
openinapp.comStrengths
- Free for creators
- Indian apps such as JioSaavn, Moj and Josh
- Revenue estimates in analytics
Limits
- Business plans from ₹5,999 a month
- Creator limits and fallback aren’t documented
Linkly
AlternativeOpen in app needs Pro: US$39 a month, or US$32 billed yearlyBest for: Marketers who want a full link tool with analytics
linklyhq.comStrengths
- App store or website fallback, your choice
- A custom domain even on the free plan
- API on every plan
Limits
- Open in app needs Pro, US$39 a month
- About 20 apps detected automatically
U2L
AlternativeUS$4.49 a month list price for Pro (US$2.69 with its current coupon)Best for: Creators on a tight budget who want links, a bio page and QR codes
u2l.aiStrengths
- Low list price
- Bio pages, QR codes and an API
- Pages for Meesho, Myntra and Flipkart
Limits
- 15+ apps
- The free plan opens YouTube and Instagram only
Why creators pick Zetrr Opener
Opens the app, not the in-app browser
Links to YouTube, Amazon, Flipkart, Myntra, Meesho, Spotify and more open in the visitor’s own app, where they are already signed in.
₹79 a month, not per click
One flat monthly price, with QR codes and click analytics on every link.
Your affiliate tag stays
Zetrr never changes the storefront, product or affiliate tag in your link.
Part of the creator OS
Use Opener links on your BioLink page, and Zetrr Automation turns the links in your DMs into app-opening links too.
How we compared
- What a paid plan that opens apps costs each month
- What the free plan includes
- Which apps open, including Indian shopping apps
- Fallback when the app isn’t installed
- Your own domain, QR codes and analytics
Figures come from each vendor’s public pricing page on the date shown beside it. Zetrr Opener is our product; we list where other tools are the better fit.
Questions
Why do links open in Instagram’s browser?
Instagram opens links in its own in-app browser, where viewers usually aren’t signed in to YouTube, Amazon or shopping apps. App-opening links send them to the app instead.
Which tool opens Flipkart and Myntra links?
Zetrr Opener opens Flipkart, Myntra, Meesho and AJIO, and U2L has pages for Meesho, Myntra and Flipkart.
Do these tools keep my affiliate tag?
Zetrr, Linkly and LinkTwin say they keep your affiliate tag unchanged, and LinkTwin can add your Amazon Associate tag. U2L tells you to use your own affiliate link as the destination.
How did you check these facts?
We read each vendor’s own pricing and feature pages on the date shown and link every fact to its source.
Sources
- URLgenius pricingchecked 18 October 2026
- URLgenius for creatorschecked 18 October 2026
- LinkTwin pricingchecked 18 October 2026
- LinkTwin supported appschecked 18 October 2026
- OpeninApp business pricingchecked 18 October 2026
- OpeninApp FAQchecked 18 October 2026
- Linkly: deep linkschecked 18 October 2026
- Linkly pricingchecked 18 October 2026
- U2L pricingchecked 18 October 2026
- U2L app openerchecked 18 October 2026
Zetrr makes Zetrr Opener. Other product names are trademarks of their owners; Zetrr isn’t affiliated with them. Prices change, so check each site before you buy. Spotted something out of date? Tell us on the contact page and we’ll fix it.
More comparisons
Try Zetrr Opener free
Every Zetrr app is free to try, with no card needed. Smart links that open YouTube, Amazon, Flipkart, Myntra and 40-plus other apps in their own app instead of Instagram’s in-app browser, with QR codes and click analytics, for ₹79 a month. Part of Zetrr, the creator OS.