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Priority Comments: the comments that need you

In short

Priority Comments gathers the comments on your posts that deserve a personal reply, such as questions, leads, support requests and collab offers. It filters out emoji-only comments, generic link requests and comments your automations already answered. Reply publicly, mark comments resolved or dismiss them, all in one place.

Updated 1 min read

What’s in it#

Zetrr records every comment on your connected account, whether or not it matched an automation, and sorts the ones worth a reply into categories: questions, leads, feedback, support and collabs. Leads and support requests are marked high priority; questions and collabs medium.

Use the tabs to narrow the list: All, Questions, Leads, Feedback, Support, Collabs, Replied, Dismissed and Filtered out.

The cards at the top show Unanswered Comments, High Priority, Potential Leads, Support Requests and your Response Rate.

Reply to a comment#

  1. Open Priority Comments in the Automation menu.
  2. Select a comment.
  3. Type your reply in the Write a personalized reply… box, or tap a quick reply such as “Thanks so much! 🙏”.
  4. Select Reply. Your reply is posted publicly under the comment on Instagram.

Replies can be up to 2,200 characters. A reply here doesn’t send a DM.

You can also select Mark resolved, Dismiss or Open on Instagram. A dismissed or resolved comment can be brought back with Reopen.

Choose what gets filtered out#

Under Smart Filter Rules, select Edit rules:

  • Exclude DM triggers: hides comments your automations already answered.
  • Exclude emoji-only: hides comments that are only emoji.
  • Exclude generic link requests: hides “link please”-style comments.
  • Show unanswered only: hides comments you’ve already replied to.

These switches apply at once and are remembered on this device. Under Custom words & phrases, add your own words to filter out, then select Done. Matching ignores capitalisation and punctuation.

Empty inbox?#

Select Import recent to bring in comments from your recent posts. New comments then arrive as people write them.

If a teammate can only view Priority Comments, they can read the inbox, but replying and marking comments is for members who can edit. See Roles and per-app access.

To post a public reply on every matching comment automatically, see Reply publicly to comments as well.

Questions

Does replying here send the person a DM?

No. Reply posts a public reply under their comment on Instagram.

Are filtered comments deleted?

No. They move to the Filtered out tab, where you can still see and reply to them.

Still stuck?

Message the Zetrr team. We reply to every message, usually within one business day.